We grow up learning that freshly-baked goods are better than packaged ones, and more often than not, this turns out to be true. Packaged goods are usually inferior to fresh ones due to the need for preservatives, except for one major exception – a box of brownies.
The Science Behind an Amazing Brownie
Packaged goods need to be preserved, so it can be tricky to maintain the levels of softness and flavour that fresh ones have. That’s where science comes in to save the day. The more fat in a brownie, the better it is going to taste. For their size, brownies contain much more baking fat than most other baked goods, so brownie mixes already taste better due to the mouth-watering amount of fat included. Using eggs instead of water or other liquid creates an unmistakable richness with brownies, that once you taste it, will never be forgotten. This superior combination of these ingredients is what makes eating brownies such a wonderful experience.
Natural or Artificial Flavours?
Most brands try their best to include natural ingredients whenever possible, and rightly so. But there is a time and a place for artificial ingredients to be used. Sometimes there might be one specific taste that you’re trying to create, and artificial ingredients can hit the nail on the head for you and often be the best way to go. Artificial ingredients are designed to taste a certain way and can often elicit memories of particular tastes from our childhoods. Researchers are happy to point out that if you are already in a happy place before you eat something, then you are going to enjoy it even more.
Trigger That Nostalgia
We all have our comfort foods, whether it’s soup on a rainy day or a Sunday roast dinner. Nostalgic foods often rank highly on the list of comfort foods, as they tend to remind us of childhood events and trigger warm memories of times past. We often encounter brownies at school events and bake-sales, and for the most part, school memories are usually happy ones.
What’s In A Package?
The packaging also plays a major part in setting the right mood and can trigger nostalgic memories before we even get to taste the product. The packaging may remind you of a happy event from your past where there were boxed brownies. This will trigger your brain to release endorphins and now everything is going to taste even more amazing. Brands are deeply interested in trying to convey a story with their packaging so that they can trigger happy thoughts for you.
Boxed Brownies Are The Way Forward
Freshly baked brownies may create an incredible aroma, but the only real advantage they have over packaged ones is their branding. It’s time to see the light and give yourself a treat like no other. It’s time to bring plastic fudge packets into your life and embrace the only brownie that you were destined to eat.